Bit of a gimmick imo, unless you're making up your own foods... even then, not necessarily needed with the right ingredients. Also, my question would be whether the astaxanthin is synthesized (common as an isolated supplement) or from a natural source. If you read ingredients labels and know a little bit about what you're reading you can get it naturally in your feed. Natural astaxanthin comes from ingredients like salmon (especially the skins, which are included in Omega One Color pellets), krill (NLS and others), and spirulina.
Don't let the blue green color fool you, spirulina has a lot more yellow/orange carotenoids than some people imagine, and can color "enhance" more than just blue fish. Besides astaxanthin, spirulina has zeazanthin (yellow), b-carotene (orange), lutein (yellow), etc.
The other thing people do is equate the color of a food or nutrient with the color of the fish (for example, thinking spirulina is blue-green, so it must be good for blue fish but not so much for red fish), but it's not that simple. For example, astaxanthin (red) is expressed in lobster as blue and in other animals can be expressed as blue, green or purple. What a pigmented nutrient does in the animal is all about how it processes it, how it combines with other nutrients, and the overall effect on health and body chemistry. For example, in lobsters astaxanthin is bound with proteins, creating a carotenoprotein (crustacyanin) that looks blue.
Anyway, not pushing one or another food or ingredient, but imo fish color is more about overall nutrition, health, and water quality and I prefer to get color enhancing nutrients as a natural part of the food ingredients, as opposed to buying and tinkering with a single supplement... just my opinion.
What I've found is color quality according to food varies with species. For example, while the difference is subtle, my rotkeil severums seem to have a more electric red on NLS, while my red head geos are slightly more red on Omega One. My kapampa seem to be equally blue on either one.