That particular brand of sump has a very small bioball chamber, and as such, there's really not enough in there to be efficient. As a rule, your minimum water level will be when the pump starts sucking air (well, just before that). The maximum on that type of sump is going to be a roughly constant level -- that is, when the pump chamber is filled to the same level as the rest of the sump. That is, however, your maximum RUNNING level. When the pump is turned on, all your tubing is filled with water, and it'll run at a lower level than when its off; when its off, it will back syphon all that water into the sump, and the sump level rill rise.
As littlen said, your maximum should not be so high that it floods. That's your ABSOLUTE MAXIMUM. Your "running maximum" is going to be that constant water level mark... and hopefully, depending on your plumbing set up, absolute is higher than running.